Our Projects/Motabaqah

Motabaqah -Corporate Website

Corporate Website

Motabaqah hero

Overview

One brand platform for GCC& MEA solutions

Motabaqah (MTC), a subsidiary of Motabaqah Holding Group, needed a corporate site that unifies Test & Measurement, ICT Distribution, Telecommunications, Procurement, and Sports & Wellness under one brand. Headquartered in Riyadh with offices across UAE, Qatar, Kuwait, Bahrain, Egypt, Pakistan, and Oman, the site presents partners, industries, events, careers, and book-a-call conversion paths in a clean, conversion-focused WordPress experience.

Client

Motabaqah Trading Company (MTC)

Category

Corporate / Multi-Portfolio Website

Region

GCC & MEA (HQ Riyadh)

Stack

WordPress · Elementor Pro · Custom Templates

Motabaqah overview

Challenge

Unifying five business lines underone digital brand

Motabaqah operates across Test & Measurement, ICT, Telecom, Procurement, and Sports & Wellness — each with different audiences, partners, and proof points. The challenge was to present a clear corporate story, portfolio paths, industries, events, and careers without feeling like five disconnected microsites.

Approach

Portfolio-firstinformation architecture

We structured the site around Portfolio hubs (ICT, Procurement, Telecommunication, Test & Measurement), then layered Products, Solutions, Industries, Events, About, and Contact. Hero storytelling highlights Keysight capabilities, while key offerings and featured solutions guide visitors to the right division quickly. Book-a-call and career apply flows keep sales and hiring conversion close to every page.

Impact

A trusted front door for partnersand buyers across MEA

From Aerospace and Data Centers to Telecom, Government, and Education, Motabaqah.sa now communicates authorized partnerships (Keysight, Viavi, Fluke), certifications, leadership, news, and events in one place — helping buyers book a call and explore the right solution path faster.

Motabaqah impact

Feature 01

Multi-portfolioexperience

Dedicated portfolio journeys for Test & Measurement, ICT Solutions, Procurement Services, and Telecommunication Services — so each buyer segment lands on relevant messaging, products, and CTAs.

Multi-portfolio

Feature 02

Solutions, industries & eventsin one ecosystem

Beyond product storytelling, the site surfaces industries served, news & events (Aerospace & Defense Seminar, Keysight EV Day, World Defense Show), certifications, and leadership — building trust for enterprise and government buyers.

Solutions and events

Feature 03

Book-a-call and careerconversion flows

Persistent book-a-call CTAs and structured contact / apply forms turn interest into conversations — for technology enquiries and talent applications alike.

Conversion flows

Tools

Tools &Technologies

Front End

  • WordPress
  • Elementor
  • Custom CSS / JS

Back End

  • WordPress CMS
  • Custom page / portfolio templates
  • Events & media content

Third Party

  • Book-a-call forms
  • Career application forms
  • Partner / certificate assets

Final Product

One Motabaqah brand — many paths to innovate

Motabaqah.sa is the corporate platform for MTC's regional presence: clear portfolio hubs, Keysight-led storytelling, industries and events that prove credibility, and book-a-call conversion throughout. From Test & Measurement to ICT, Telecom, Procurement, and Sports & Wellness — buyers and partners now meet Motabaqah in one confident digital experience.

Motabaqah final product

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