Our Projects/VignerOn

VignerOn -Wine Distributor

Wine Distributor Website · Custom WordPress Theme

VignerOn hero

Overview

An editorial catalogue forunconventional wines

VignerOn needed more than a brochure: a distinctive digital catalogue for trade and connoisseurs to explore producers by country and grape, open producer profiles (location, hectares, farming, soils), and reach sales contacts. We built a custom WordPress theme (vigneron) with a full-height split layout — scrollable content panel + sticky visual/index rail — powered by a Producers custom post type, country taxonomy, ACF fields, Tailwind styling, and theme JS (Slick, Counter-Up).

Client

VignerOn (wine distributor)

Category

Corporate / Food & Beverage · Wine

Catalogue

10 countries · 68 producers

Stack

Custom WP Theme · CPT · Tailwind

VignerOn overview

Challenge

Make a complex wine portfolio feelcurated, not cluttered

Distributors carry dozens of producers across countries, soils, and grape varieties. VignerOn needed a browse model that felt editorial and on-brand — not a dense ecommerce grid — while still letting buyers filter by country/grape and open producer detail quickly for trade conversations.

Approach

Custom theme + Producers CPTwith filterable index

We designed a custom PHP theme with Tailwind utility layout: homepage philosophy/portfolio storytelling, a Producers archive with country pills and grape filters, and a detail rail for producer metadata (location, founded, hectares, farming, soil). Supporting pages cover About (mission & values), Contact (trade email + team phones), site search, and newsletter capture.

Impact

A brand-led cataloguebuyers can navigate

Trade and wine lovers can move from philosophy to portfolio stats, filter producers, inspect organic farming profiles, and enquire for accounts or price lists — all in a distinctive VignerOn visual language (serif typography, bold color panels, B&W photography).

VignerOn impact

Feature 01

Split-panel editorialhomepage

Full-viewport layout with an inner-scrolling content column (philosophy, brand, portfolio, stats) and a sticky index rail of soils, grapes, and producers — plus logo, newsletter, and Instagram in the footer frame.

Editorial homepage

Feature 02

Filterable Producerscatalogue

Producers CPT with country taxonomy powers filter pills (Austria, France, Georgia, Italy, and more) and grape links. Selecting a producer opens a detail panel with farming method, hectares, and photography.

Producers catalogue

Feature 03

About, Contact & tradeoutreach

About tells the origin story and sustainable diversity value prop; Contact surfaces info@vigner-on.com plus sales contacts for account opening and price lists — built for distributor workflows.

Trade outreach

Tools

Tools &Technologies

Front End

  • Custom WordPress theme (vigneron)
  • Tailwind CSS
  • Custom theme JS
  • Slick carousel · Counter-Up · Waypoints

Back End

  • WordPress CMS
  • Custom post type: Producers
  • Taxonomy: country (+ grape terms)
  • Advanced Custom Fields (ACF)

Third Party

  • Google Fonts (Poppins, Open Sans)
  • Font Awesome · Bootstrap Icons
  • Newsletter · Instagram

Final Product

A wine-distributor site that feels like a tasting room

vignerondev.mi6.global delivers VignerOn's voice — unconventional wines, organic and biodynamic focus, 10 countries / 68 producers — through a maintainable custom WordPress theme with filterable producers and clear trade contact paths.

VignerOn final product

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